CampaignLive At CES, Lyft, Airbnb, Toyota and Reddit deliberate the future of the sharing economy CampaignLive The sharing economy gives more freedom and options to the consumer and, as data shows, these types of services are on the rise. eMarketer estimates that in 2017, 30.9 million Americans will use sharing services like Lyft, Uber and Airbnb.
Airbnb, for example, has had issues with government regulations and has drafted guidelines of best practices for cities. “While it’s not a one-thing-fits-all scenario, there are patterns that begin to emerge,” said Airbnb’s Aden-Wansbury. “Beginning to share those best practices and help cities figure out what combination of policies work best is something we are very encouraged about.” Aden-Wansbury added that more dialogue about what these services do and how they benefit local communities will make the integration of sharing services easier. The highest adapters of Airbnb, she explained, are actually senior women, and the largest population using the service are underserved communities.
Masserman said that partnering with governments has been critical for Lyft. “Change is hard, change plus regulation is really hard, change plus regulation plus transportation policies…I mean, some of these policies haven’t been changed in 50, 60 years,” he said. “Having honest dialogues has served us well.”
“I try to remember that lawmakers are people, and people generally fear what they don’t know,” said Cain. “Just as we have to be patient with our consumers, the policymakers have to go on that journey with us too.”
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